The Juice Bass Tackle has been created to serve the community through a highly disciplined retail model focused solely on largemouth bass fishing. Unlike general sporting goods retailers or broad-spectrum tackle stores, The Juice does not attempt to serve all anglers or all fishing styles. Instead, inventory is focused exclusively on the techniques, patterns, and products that consistently catch largemouth bass in North Florida.

A family-owned business operated by Jay Carter, The Juice Bass Tackle will be headquartered in Palatka, Florida minutes away from both the Rodman Reservoir and Saint Johns River. Local anglers will have access to high end bass tackle via the brick-and-mortar store, and the website will reach anglers throughout the region with the best bass tackle the industry provides.